Anamika Aggarwal
Berlin
Summary
Over 7 years of holistic product marketing experience, taking brands and products in front of millions. A working blend of creative storytelling, profound user empathy, and efficient stakeholder management ensures consistent delivery of successful marketing outcomes..
Overview
9
9
years of professional experience
Work History
Marketing Consultant
X Reality Safety Intelligence
02.2021 - Current
- Conceptualize and direct the content strategy across all digital platforms
- Create and execute the marketing plan for the flagship event- Metaverse Safety Week to engage industry players, academic research bodies and government agencies: Raised USD 2000K+ in sponsorship; onboarded 47 community partners; ensured participation from more than 35 organizations.
- Increase brand awareness by developing targeted marketing campaigns.
Chief Marketing Manager (Product Marketing)
IMGC
09.2018 - 09.2021
- Collaborated with internal stakeholders (sales, product, operations) & external partners (product, marketing, sales teams of mortgage providers) to launch 10+ co-branded products (more than 50 product variants) generating over USD 800Mn+ in GMV
- Lead Go-to-Market plan from IMGC’s end, working closely with internal stakeholders & partner teams
- Developed messaging for co-branded products in line with product positioning
- Owned the content strategy for all marketing channels, while overseeing digital marketing agencies and leading a team of 2 full time resources
- Implemented innovative marketing campaigns that boosted brand awareness (approx.250% over a period of 2.5 years) and generated significant sales leads (inbound leads increased by 15% over a period of 2 years)
- Enabled sales teams through training material, playbook, product collaterals, process notes, process flow guidelines, and communication templates increasing business done per sales resource by 23% (over a period of 2 years)
- Conducted competitive analysis to identify market trends and capitalize on emerging opportunities for growth- enabling product team to launch new features capturing 2 new customer segments
- Tracked progress of marketing campaigns & initiatives, analyzing data to measure success and continuously optimize, increasing the digital impressions by 500% over a 3 year period
- Conceptualized & executed 2 editions of the flagship event- India Mortgage Leadership Conclave (Thought Leadership Forum for Indian Mortgage Industry); along with various joint regional events with partners.
Senior Manager (Product Marketing) - Startup Banking
RBL Bank
08.2016 - 08.2018
- Developed offline marketing collaterals & managed their distribution across customer touch points
- Defined the marketing & branding strategy to position RBL's startup banking products as the preferred choice for startups in the North India region
- Gathered market feedback and collaborated with central product team for product suite enhancement
- Signed up 5 partners to offer complementary services as part of the product & services offering
- Conceptualized & executed the North India chapter of the flagship event ‘Big Pitch’, increasing client base by 2x over next 2 quarters.
Marketing Manager
Proelp
07.2016 - 08.2016
- Developed positioning and messaging for the various offerings
- Create go-to-market plan, and marketing activation plan for the products
- Analyzed customer insights & market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness- ensuring the first 10,000 app downloads
Management Trainee
Vodafone Idea Limited
07.2015 - 02.2016
- Conducted research on competition promotions performance in the region and identified future improvements in promotional offers
- Managed the marketing brochures and display across 50+ retail locations.
Education
Master of Business Administration (PGDM) -
Indian Institute of Management (Kashipur, India)
03.2015
Bachelor of Technology (Electronics & Communication) -
NIEC (Lucknow, India)
06.2012
Skills
- Product Marketing
- Product Positioning & Messaging
- Market Planning
- Go-to-Market
- Product Launch
- Content Strategy
- Marketing collaterals
- Communication
- Sales Enablement
- Competitive Analysis
- Marketing Analytics
- Stakeholder Management
- Google Analytics
- Social Media Marketing
- Market Research
- Data Analysis
- Performance Marketing
Websites
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
German
Intermediate (B1)
Timeline
Marketing Consultant
X Reality Safety Intelligence
02.2021 - Current
Chief Marketing Manager (Product Marketing)
IMGC
09.2018 - 09.2021
Senior Manager (Product Marketing) - Startup Banking
RBL Bank
08.2016 - 08.2018
Marketing Manager
Proelp
07.2016 - 08.2016
Management Trainee
Vodafone Idea Limited
07.2015 - 02.2016
Master of Business Administration (PGDM) -
Indian Institute of Management (Kashipur, India)
Bachelor of Technology (Electronics & Communication) -
NIEC (Lucknow, India)
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