Ethan Mok

Yohji Yamamoto Authorized Retailer

Report to NWD & K11 Senior Director

• Strategy planning: develop short and long term business plan, responsible for P&L and strategic development.
• Business development: enrich international brand portfolio, liaise with landlord to expand distribution network, build brand awareness. 4 stores opened in 2024
• Sales & Marketing: monitor retail sales, online business, formulate marketing campaign and CRM system integration.
• Operation optimization: inventory management, set budget and reduced 25% operating cost to provide financial stability
• People management: manage 80+ people including retail, marketing, merchandising, IT , finance and logistic team. Maximize team synergy.

Report to Head of Central Leasing

• Leasing Strategy: formulated leasing strategy and brand mix for Guangzhou, Shenzhen, Shanghai, Hangzhou and Beijing projects
• Lease negotiation: leaded negotiation of lease agreement, 37 brands were invited to GZ and SZ project
• Network & Resources: Developed and maintained strong relationships with luxury groups and individual brands
• Tenants Performance: Monitored existing tenants performance, suggested improvement or replacement
• LOI Completion: Proved successful working within tight deadlines and fast-changing environment, SZ LOI KPI exceed 6%, GZ Rolex, Cartier completed

Report to: Chairman

• Strategy planning: develop short and long term business plan, manage P&L and network development. New 400 sqm monobrand store opened in Sep 2021.
• Sales & Marketing: monitor retail sales, discount control and CRM system. Support project negotiation with real estate developers. Lead digital advertising campaign to increase brand awareness. Sales increase 26+% vs LY
• Business development: manage rich brand portfolio included B&B Italia, Giorgetti, Porro, Zanotta, Flos, etc. Successfully integrate 3 contemporary furniture brand to current mix.
• Operation management: reduce aging stock and improve inventory system, enhance business workflow and minimize mishandling. Digitalized inventory system and relocated warehouse in 2021.
• People management: manage 40+ people including retail, project, marketing, operation, design, finance and logistic team.

Report to: Managing Director NEA

• Strategy planning: develop short/medium/long term business plan, maximize profit, increase customer by targeting young generation. Invest in social media and KOLs. Market share increased by 2%
• Sales Management: monitor KA distribution channel, increase retail contribution, O2O development. Sales increased by 8%
• Business development: drive traffic to retail thru relocation and O2O. Relocated flagship boutique to increase brand awareness. Traffic increase 15%
• Operation management: reduce aging inventory and improve turnover, control discount policy, build CRM and enhance customer loyalty. Inventory decreased by 14%; discount offer down to 3%
• People management: change incentive program promote team work, new KPIs and ambassador system support seamless customer service.

Report to: General Manager China

• Sales planning and forecast: develop short/medium/long term growth plan, breakdown and implement to each boutiques; business grew from 400M to 750M
• Business development: identify opportunity, negotiate w/ landlord, monitor construction; opened 12 boutiques in key cities
  
• Retail Strategy & KA management: growth retail network by internalize 5 elite external boutiques, build 8 franchises with strategic KA; managed 35 store across China
• Sales Operation: organize training and VM, implement KPIs and incentive, enhance customer experience, LFL sale grew 20% /yr

Report to: Retail Director APAC

• Retail operation: seamless workflow, service and CRM
  
• Training: organize regional and HQ training and annual seminar, build ambassador system
• Visual Merchandising: upgrade boutiques layout and increase brand awareness
• Data Analysis: collect market intelligence and study KPIs for insight

Report to: Wholesale Manager HK & Macau

• Sales Budget and After Sale Service: Achieve avg 25% growth 400M budget /yr
• Exhibition / roadshow: increase brand awareness and sales
• Training and VM: support 26 POS in HK and Macau
  

• Achieve sale target
• Organize exhibition / roadshow / fair
  
• Provide training to retailers

• Achieve sales target
• Ensure smooth daily operation
• Provide training to colleagues