FATEMA SHOWAITER

• Supervised daily restaurant operations, ensuring smooth workflow and timely resolution of any issues that arose.
• Maintained positive relationships with local community and government officials.
• Ensured compliance with all health department regulations, maintaining a safe environment for both employees and patrons alike.
• Optimized menu offerings based on customer feedback, leading to better sales performance and high levels of repeat business.
• Effectively managed payroll responsibilities while adhering to budgetary constraints, promoting cost-effective staffing practices across all shifts.
• Recruited, hired, and trained talented staff to fill vacancies.
• Streamlined back-of-house processes for improved kitchen efficiency, resulting in faster order preparation times without compromising quality standards.
• Mentored and developed staff members, fostering an environment that promoted professional growth within the team.
• Developed and executed marketing strategies to attract new patrons, resulting in higher foot traffic and improved revenue.
• Sourced vendors, negotiated contracts, and managed efficient deliveries of high-quality supplies.
• Oversaw renovation projects that enhanced the aesthetic appeal of the restaurant space, contributing to increased guest satisfaction levels.
• Developed and implemented comprehensive workshops in partnership with private and governmental entities.
• Coordinated catering events that showcased the restaurant''s culinary talents while generating additional revenue streams through off-site services.
• Oversaw successful marketing campaigns to increase restaurant exposure and awareness.
• Developed unique events and special promotions to drive sales.
• Inspected equipment and machinery for proper working condition and directed staff to clean and repair as needed.
• Monitored line processes to maintain consistency in quality, quantity, and presentation.
• Hired, managed, and trained restaurant staff.
• Implemented new recipes and modern cooking techniques to continuously improve the menu offerings and overall dining experience for guests.
• Secured significant increase in repeat customers, curating seasonal menu that highlighted local ingredients.

• Operated as the direct assistant to the Marketing Director.
• Created engaging content for exhibition sales and marketing campaigns on the centers official website, Facebook, and Instagram.
• Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
• Updated spreadsheets with statistical, financial and non-financial information.
• Actively participated in trade shows and conferences, representing the brand professionally.
• Coordinated and managed sponsorships and sponsorship activation.
• Built strong relationships with key media contacts, resulting in increased press opportunities.
• Secured media coverage for B2B and B2C Exhibitions and Exhibition center corporate news.
• Supervised and monitored media purchasing from media outlets.
• Designed and created campaign e-mail invitations, articles and marketing videos.
• Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
• Developed innovative marketing and PR strategies.
• Enhanced brand image during the ECS rebranding phases.
• Consulted with advertising agencies to arrange promotional campaigns in various types of media.
• Proactively managed editorial calendars to ensure timely placement of exhibitions promotional collateral.
• Represented organization to customers, public, government officials and other external sources.
• Conducted thorough media analysis to identify trends and insights that informed future PR strategies.
• Drafted and edited content for organizational publications, employee newsletters, and stockholders' reports.
• Oversaw team of communications and media relations professionals with focus on achieving PR results.
• Oversaw social media presence and aligned posts to include branding and trending ideas.
• Led crisis communications and media relations activities in response to challenging situations.
• Developed and promoted corporate brand, images and identity to media and public.
• Authored fresh and engaging press releases and prepared complete press kits.
• Researched latest market trends and analyzed data to develop public relations strategies and tactics.
• Reviewed and approved designs before final production, maintaining strict attention to detail and accuracy.
• Managed project timelines and budgets, ensuring timely delivery without compromising quality.
• Created logos, illustrations and typography for various exhibitions.
• Edited and enhanced existing artwork and graphics.
• Collaborated with other designers to create visually appealing graphics for range of print and digital media.
• Used latest technologies to create immersive experiences internally and externally.
• Enjoyed an global, refreshing, professional and personal experience with ECS exhibition management teams and exhibitors around the year, with every exhibition.

• Created a proposal for an integrated Corporate Social Responsibility department with a focus on environmental certifications (via recycling, cutting down on waste, reducing carbon emissions, using sustainable goods, reducing the carbon footprint) for the commercial and residential development projects.
• Planned and executed internal and external marketing events with the Dubai Mall team.

Create and launch the Recycle From Home campaign with the Marketing Team.

Accompanying Sheikh Abdullaziz Al Nuaimi ( Green Sheikh ) in receiving and creating a partnership with the Plastic Pollution Coalition team from the U.S.A.. Along with taking part in other charity related operations.

Rotation in the Retail and Priority Banking departments at the main branch of the bank.