Noor Darraj
Berlin
Summary
I am constantly seeking new challenges that offer opportunities for continued professional growth and development. My go-getter and positive attitude, coupled with my ability to thrive both in collaborative team settings and when working independently, has consistently positioned me as a valuable asset within any organization.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Media Activation Manager
Zalando Marketing Services
07.2022 - Current
- Oversee client advertising initiatives on Zalando as well as managing client advertising efforts across platforms including Meta, TikTok, and Google Ads.
- Collaborating closely with cross-functional teams and clients to ascertain their needs and campaign objectives, facilitating alignment and successful execution as well as conducting informative workshops to educate stakeholders
- Serve as the primary point of contact for TikTok projects, offering expertise in channel dynamics, trends, benchmarks & reporting
- Organize TikTok workshops for relevant stakeholders and look into brand maturity models to expand operations on the platform
- Working on different projects like zplus campaigns and aligning with the cross functional teams to execute the campaigns successfully
- Planning upcoming campaigns, including budget allocation and target establishment as well as analyzing previous campaign performance metrics to derive actionable insights and recommendations
- Implement continuous campaign optimization strategies to consistently meet & exceed targets, leveraging data-driven insights
- Developing new strategies for my accounts & thinking outside the box to achieve targets and best results.
Advertising Operations Specialist
TikTok
01.2020 - 01.2022
- Executing paid ad activities for clients on TikTok application
- Giving recommendations/solutions to improve the client's creative assets
- Creating Hashtag challenges, posting official videos, removing irrelevant content & creating retargeting audiences
- Maintaining a 100% accuracy in campaign execution
- Understanding the workflow and the needs of the clients and recommending the right ad types for them, creative ideas and right target audience
- Work closely with product team, testing alpha and beta launches to eliminate any issues or bugs in the products
- Explaining the reports and the metrics to clients and other teams
- Acting as a POC to get the necessary approvals for the client creatives
- Training, guiding and evaluating new joiners.
Digital Marketing Executive
Careem (Currently Owned by Uber)
01.2018 - 01.2020
- Assist in managing social media accounts and content creation, including linking accounts and providing access to stakeholders
- Support social media teams with promoting organic posts and suggest content based on performance analysis
- Collaborate with designers and stakeholders to create engaging content
- Manage budgets across various countries and channels, optimizing campaigns to meet objectives
- Coordinate with data teams to ensure accurate reporting and analysis
- Analyze performance and conduct regular meetings with stakeholders to discuss insights
- Develop media plans, allocate budgets, execute campaigns, and test strategies to achieve targets
- Oversee paid online customer activities across six markets and multiple channels
- Strategize activation growth initiatives by analyzing customer journeys
- Enhance activation and retention rates through targeted communications
- Translate and publish blog posts on the website.
Digital Marketing Executive
Artefact (Previously Netbooster MENA)
01.2016 - 01.2017
- Managed day-to-day paid media activities for high profile clients including (Emirates Airlines, Dubai Parks & Resorts, Zara home)
- Created and managed campaigns on different platforms (Google Ads, Bing, DBM and Paid Social Media) to achieve client's goals
- Managed daily budgets and optimizations across channels to maximize performance
- Prepared weekly, monthly and tactical campaign performance reports
- Wrote ad copies in both Arabic and English.
Finance Intern
Deloitte and Touche
03.2016 - 06.2016
- Made weekly payments for suppliers
- Recorded entries
- Verified employee expenses
- Assessed employees in completing their timesheet
- Wrote off project codes
- Opened new client codes and projects.
Education
Bachelor of Commerce - Finance
University of Wollongong
01.2012 - 04.2015
Master of Business - Innovation and entrepreneurship
University of Wollongong
01.2017 - 04.2019
Skills
Analytics
Digital Marketing
Project Management
Brand Management
Adaptability
Paid Search
Paid Social
Display & YouTube
Advertising Campaigns
Excel and Powerpoint
Personal Information
- Date of Birth: 09/26/93
- Gender: Female
- Marital Status: Single
Timeline
Media Activation Manager
Zalando Marketing Services
07.2022 - Current
Advertising Operations Specialist
TikTok
01.2020 - 01.2022
Digital Marketing Executive
Careem (Currently Owned by Uber)
01.2018 - 01.2020
Master of Business - Innovation and entrepreneurship
University of Wollongong
01.2017 - 04.2019
Finance Intern
Deloitte and Touche
03.2016 - 06.2016
Digital Marketing Executive
Artefact (Previously Netbooster MENA)
01.2016 - 01.2017
Bachelor of Commerce - Finance
University of Wollongong
01.2012 - 04.2015
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