Mac OS
ZIXUAN YANG
Senior Account Executive
SHANGHAI
Summary
Results-oriented Senior Account Executive with experience strengthening customer relationships and promoting company offerings. Strong active listening and persuasion skills. Adaptable and motivated by new challenges.
Dynamic Account Executive with extensive experience in customer service. Highly organized professional establishes relationships with customers. Stays calm under pressure.
Motivated individual with experience in customer service and sales. Skilled in building customer relationships and understanding customer needs. Strong communication and interpersonal skills for providing superior customer service.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
1
1
year of professional experience
Work History
Senior Account Executive
SHANGHAI Authentic CREATIVE Agency
04.2024 - 06.2024
- Built rapport with customers and maintained loyalty by providing fast, knowledgeable service.
- Championed internal process improvements that led to faster response times and elevated levels of customer satisfaction.
- Provided comprehensive training to new team members on account management procedures and best practices.
- Facilitated quarterly business reviews with top-tier clients, yielding valuable insights that drove strategic decisionmaking.
- Streamlined account management processes for improved client communication and retention.
- Developed and implemented account management plans to establish customer satisfaction.
- Communicate with client, fully understand client's needs, issue brief according to the plan, follow up the progress of the plan to ensure the successful completion of weekly and monthly KPIs.
- Coordinating the creative department to develop the campaign plan, controlling and adjusting the direction of copywriting and creative design according to customer feedback in time.
- Update weekly KPI report, advertising report, monthly report, activity report, etc.; collect and collate data, analyze the reasons and results of the data, summarize the experience and control the advertising budget.
- Check the project contract and follow up the payment process to ensure smooth progress.
- Participate in daily base campaign planning and advertising plan development, including: official announcement of new brand ambassador, offline activities for brand friends, new product launch, Mother's Day, Father's Day and other holidays, and parent company activities, new shop opening announcements.
- Participate in the development of Social Content Plan for Landlord and the preparation of related materials, including: new shop opening, LVMH watch week & Watches and Wonders 2024 tour copy and design materials.
Senior Account Executive
Precision Digital Marketing LTD
03.2023 - 06.2024
- Boosted client satisfaction by developing and implementing tailored digital marketing strategies.
- Delivered insightful presentations to clients, showcasing campaign progress and strategic recommendations for improvement.
- Maximized ROI for clients by monitoring campaign metrics and adjusting strategies accordingly.
- Streamlined internal processes, enhancing team efficiency and improving project management results.
- Identified and understood clients' advertising needs and developed ideal marketing solutions.
- Provided creative and innovative solutions utilizing industry trends, selling techniques and digital products.
- Follow up offline activities, coordinate with creative department to formulate activity plan, and control and adjust the direction of copywriting and creative design according to customer feedback in a timely way.
- Update weekly KPI report, advertisement placement report, monthly report, activity report, etc. in a timely manner; collect and collate data, analyze data causes and results, summarize and generalize experience, and control advertisement budget.
- Check the project contract and follow up the payment process to ensure smooth progress.
- Participating in daily base campaign planning and advertising plan development, including: Mid-Autumn Festival, National Day, CNY and other holidays, as well as brand celebrations, new shop opening promotions.
Education
Master of Arts - Digital Culture With Communication
University of Sheffield, UK
Sheffield, UK 04.2001 -
Skills
Key Account Management
Deadline Management
Creative Thinking
Team Collaboration
Cross-Functional Teamwork
Multitasking and Organization
Reporting expertise
Customer relationship development
Multiple Priorities Management
Issue Resolution
Attention to Detail
Workload Management
Data Analysis
Strategic Planning
Customer Satisfaction
Software
Office
Adobe Lightroom
Languages
Chinese (Mandarin)
Native language
English
Advanced
C1
Spanish
Elementary
A2
Interests
Photography
Music in a variety of styles
Painting
Timeline
Senior Account Executive
SHANGHAI Authentic CREATIVE Agency
04.2024 - 06.2024
Senior Account Executive
Precision Digital Marketing LTD
03.2023 - 06.2024
Master of Arts - Digital Culture With Communication
University of Sheffield, UK
04.2001 -
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